Working with Lathian

Select Past & Present Clients

Featured Case Study

TESTIM^® Market Research
Auxilium wanted to quickly gauge the response of its targeted physicians to a promotional campaign for its flagship product, TESTIM. They wanted to test four concepts to determine which one was favored-at a reasonable cost and within a limited time period, to better focus their overall concept testing.

Read More...

What can we do for you today?

Lathian uniquely combines Promotions to Professionals with the highest levels of personal service and reliability that comes with a proven, experienced, and credible partner. Lathian enables you to achieve your brand objectives through our innovative and customized ePromotion programs. Our approach effectively supports your marketing efforts because, unlike anyone else, we offer:

Rapid program launch of 90 days or less—best turnaround time in the industry
Physician preferred KOL-led streaming video promotional and educational sessions for greater impact and credibility
Extensive experience in generating audience participation in more than thirty different AMA specialties
Proven ROI and increased market share by directly influencing prescribing behavior
Secure, real-time business intelligence for tracking, analyzing, and monitoring program data

News & Resources