Lathian’s solution met our expectations to improve physician reach, optimize our database recruitment process, and do it all in
rapid fashion.” —Susan Garfield
Director of Woman’s Health & Reimbursement
(Digene Corporation)

Lathian excels in effectively communicating brand messages via the Web, with impeccable content.” —Forrester

This was great!…very informative…I like that there are interactive questions after each section.” —Celeste Caliman
John Peter Smith Center
for Cancer Care

SERVICES & SOLUTIONS

Learn more about the TESTIM^® Market Research CASE STUDY…

Learn more about the ROI-ANALYSIS confirmed by IMS Health…

Virtual Detail^®

Our premier eDetail solution, customized for your brand…

Transforms your brand-assets to engaging and interactive Adobe Flash-enabled content
Integrates professional voice-over audio with copy, charts, and graphs, to complement your messaging
Advanced, optional features & functionality:
- Multi-dimensional branching logic
- Mechanism of action (MOA) video placement
- Key opinion leader (KOL) video-driven program
- Patient profile & testimonial video placement
Enables participants via accessibility/usability features:
- Multi-mode interactivity via keyboard and/or mouse
- Open-captioning & print-transcript support
Recruits directly to your intended audience and segments of healthcare professionals:
- Target the HCPs you currently have access to
- Leverage our proprietary database of 75,000 HCPs
- Supplement with +430,000 additional HCP email addresses, via our strategic partners
- AMA Database Licensee—access +575,000 additional, verfied HCPs
Reports real-time data of eDetail performance and HCP interactions within, for superior business intelligence:
- Built-in and securely hosted data-management, tracking, and integration
- Customized real-time reports, details, and summaries, via our Client Reports site
- Advanced options to format, export, and transmit data to CRM and/or CFA systems, for extended ROI analysis

Closed-Loop Promotion^SM (CLP)

The first customized, trackable, and portable marketing solution that extends traditional Closed-Loop Marketing (CLM)…

Leverages and extends our Virtual Detail^® solution into a portable, offline/online format:
- Similar Adobe Flash-enabled content, interactivity,
  and features & functionality
- Extends the basic recruitment schema
- Familiar reporting schema, via our Client Reports site
Enables the delivery of more personalized 1-on-1 interactions
Improves communication between sales and marketing teams
Entire program exists on a branded CD-ROM/DVD-ROM
Custom-printed CD-ROM/DVD-ROM self-mailer jacket, for efficient and effective delivery, whether via post or in-person

Data Products

Tap into the power of our extensive database, covering over
3.35-million minutes-on-message with more than 75,000 HCPs…

Provides a richer and better-informed view of HCP interactions,
by combining numerous types of data assets:
- Profile-related: name, address, email, phone, AMA specialty, other data provided by client, etc.
- Campaign-related: emails opened, clickthroughs, session start- and end-times, minutes-on-message, waves completed, IP address, connection speed,
  data requested by client, etc.
- Segmentation-related: historical response/completion, recency, location, specialty, prescribing habits, decile, CRM/SFA, etc.
- Attitudinal-related: in-eDetail/eProgram questions answered, exercises completed, etc.
- Behavioral-related: incentive/honoraria selected,
  post-eDetail/eProgram requests (samples, sales rep, information), optional content clicked, etc.
Facilitates ROI-analyses of eDetails/ePrograms
Promotes market research benchmarking
Allows effective targeting of HCP subpopulations, and customized content and messaging to match

Private-Label Portals/Web Sites

Our venerable MyDrugRep.com framework, upgraded and customized for your company, division, or brand…

Leverages and extends your company’s collection of eDetails/ePrograms into a unified marketing effort:
- Unique, branded URL, login- and transition-pages, plus optional custom features & functionality
- Complementary, custom-branded recruitment schema
- Familiar reporting schema, plus option to style and customize your Reports site
Provides our standard secure hosting, data-management, tracking, and integration
Allows for individual or multiple sets of eDetails/ePrograms to be simultaneously hosted

eMarket Research

Refined methods that offer timely, actionable insights that mutually benefit you and your intended audience…

Through predictive data mining and comparative analysis:
- Optimize marketing strategies
- Execute more effective product decisions
- Develop progressive pricing strategies
- Identify competitive advantages

Interested in our SERVICES & SOLUTIONS at Lathian Health?

Contact sales@lathian.com to allow a Sales and Service Representative to assist you.