LATHIAN was the first pharma marketing company to use real-time, secure reporting Web sites, giving customers access to real-time activity reports for tracking, analyzing, modeling, and integrating full program data.”
—Forrester
Realize your potential
While market research firms talk about physician attitudes, LATHIAN has hundreds of thousands of actual physician behavioral datasets. We know which physicians have responded by therapeutic area, by specialty, by channel, and much more. Let us help you better target, rather than blanket, your customers with your promotions.
Data is everywhere; yet, having facts and figures and knowing how to make sense of them are two different things.
LATHIAN’s integrated reporting is one of the chief cornerstones of our suite of solutions. Our database-driven approach allows us to provide rich and customized real-time reports in any number of popular file formats.
Real-time reporting is available via LATHIAN’s secure Client Reports site, and our developers stand ready to quickly meet any CRM- or SFA-integration needs. Our 10+ years of eDetailing experience has given us the expertise needed to utilize our data to create best practices, deliver ROI, develop business intelligence, and ultimately point towards the best means of reaching your target audience.
