Promotional Services & Solutions
Promotions to Professionals is a true breakthrough in pharmaceutical and medical marketing.
Pharmaceutical and Medical Product Content and Key Message Development
- Compelling Flash content, streaming video, animated mechanism of action (MOA)
- Highly intuitive, interactive and user-friendly programs
Recruiting Physicians and Health Care Professionals
- Leverage proprietary database of 75,000 physicians who have completed a Lathian program and have opted in for future invites
- More than 430,000 additional physician email addresses through our partners
- AMA database licensee—access to 575,000 physician addresses
- Verification using AMA and state license databases to validate physicians
- Host, moderate, archive campaigns and report attendees and data captured in sessions
Business Intelligence
- Data management, tracking and integration
- Customized real-time reporting site and summary reports
- Transmit data to CRM or SFA systems
- ROI analysis may be included in programs
- Coordinate with Key Opinion Leader (KOL) to include scripting, presentation preparation and video shoot
- Combine video with Flash content
- Host, recruit, moderate, archive and report attendees and data captured in sessions
Tired of your current closed-loop marketing solution providers?
email: sales@lathian.com
- Deploy rapidly without expensive investment in servers, software, tablet PCs, and digital details
- Allow reps to tailor product information to physicians interest
- Capture physicians behavior and preferences
- Deliver more personalized 1-on-1 interactions
- Improve communication between sales and marketing
- Deliver key product and disease state messages in an enhanced eLearning environment
- Provide greater reach and frequency for educational messages
- Healthcare professionals everywhere attend and interact with live medical roundtables, panel discussions, and conferences happening anywhere around the globe, using nothing more than a standard Web browser and a broadband Internet connection
- Leverage ePromotion investment for virtual sales force training
- Send quick eLertsSM with product updates to thousands of physicians
- Direct market research efforts to a large online audience
- Develop a social network around your company and product
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Virtual Detailing®