Lathian Systems, Inc.

evolving relationship marketing

Lathian Systems provides a true breakthrough in medical marketing—the Spectrum of Solutions. This suite of online ePromotion and eLearning solutions is the first end-to-end sales and marketing suite that gives life science marketers an integrated, full-service, comprehensive arsenal of sales and marketing tools. These interactive tools improve customer relationships, enhance product education, and, most importantly, increase market share and sales.

See first-hand the type of innovative and engaging content that Lathian integrates in its ePromotion and eLearning programs. The programs demonstrate exceptional use of streaming video, high-quality graphics, animation, and audio to clearly and simply convey brand messages.

News

  • Lathian Case Studies Deliver Strong ROI

    Review a variety of ePromotion and eLearning case studies where clients reported improved market share, brand sales, and customer relationships plus…
  • Lathian and Microsoft® Deliver a Spectrum of Solutions for Life Science Marketers

    Technology plays a significant role helping life sciences companies reach their customers more effectively. Delivering concise, targeted promotional…
  • Introducing Fast Start

    Truly a breakout strategy, Fast Start is the first Web-based program to give marketers the tools they need to quickly and cost-effectively deliver…

 

  • Lathian’s reach into the online physician community is one of the best in the industry

    As Forrester Research stated in its 2005 eDetailing Wave report: “Lathian scored high marks in recruitment, solidifying the company's mission…”
  • The Download on Podcasting—It Dramatically Increases ROI

    Leverage the power of podcasting to communicate brand messaging and educate physicians who aren’t seeing sales reps...