The difference…
With decreasing time for face-to-face interaction between sales reps and physicians, it’s time to augment your promotions and get your brands noticed.
LATHIAN executes integrated multi-channel promotions (MCP) to physicians and other healthcare professionals via eDetailing and direct marketing. We digitally enhance your promotional content and leverage our response database to help you effectively target, then deliver your marketing messages to appropriate physicians.
For over a decade, LATHIAN’s MyDrugRep.com eDetailing Solutions have served thousands of physicians, dozens of life-science companies, and hundreds of brands ranging from global blockbusters to orphan products. We help sales forces gain access to “no-see” physicians, as well as reach low-decile prescribers.
eDetailing
When it comes to eDetailing and ePromotions, your content is as important as your intent.
Response Data
Data is everywhere; yet, having facts and figures and knowing how to make sense of them are two different things.
Direct Marketing
Especially with direct marketing, first impressions count, but meaningful impressions last.
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