Promotions to Professionals

Lathian Health Licenses Electronic Promotional Activities Response Data

After aggregating and mining physician response data to ePromotion campaigns spanning more than 115 brands, 64 therapeutic conditions and 30 specialties, Lathian Health today announced the availability of its proprietary longitudinal data assets to life science companies.

Read more of this PRESS RELEASE…

left quotation-markThe eDetailing program…
has helped increase the value of our reps in an environment where physicians perceive reps
as having less and
less value.”
—David Keats
Product Manager
TESTIM® (Auxilium Pharmaceuticals)

Learn more about this CASE STUDY…

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Pharmaceutical & Medical ePromotion for Healthcare Professionals

Lathian Health revolutionized the way the Internet is used for online pharmaceutical marketing, when it introduced the Virtual Detail® in 2000. Promotions to Professionals is our latest suite of ePromotion SERVICES & SOLUTIONS that support personal and non-personal promotion to physicians and healthcare professionals (HCPs).

These online promotional solutions help pharmaceutical companies extend the reach and impact of their sales forces, improve customer relationships, enhance product education, and, most importantly, increase market share and sales.

Explore the type of innovative and engaging Adobe Flash-enabled content that we can create and integrate into your ePromotion campaign, by reviewing the SERVICES & SOLUTIONS that we offer.

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Discover what Lathian Health’s Promotions to Professionals
and SERVICES & SOLUTIONS can do for you!

Contact sales@lathian.com to allow a Sales and Service Representative to assist you.

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