The eDetailing program…has helped increase the value of our reps in an environment where physicians perceive reps as having less and less value.”
—David KeatsEnhance your messaging
As one of the pioneers in the eDetailing space, LATHIAN continues to revolutionize the way the Internet is used for pharmaceutical promotions. Our solutions are effective and efficient throughout the entire product life cycle. We can operate as an integrated multi-channel promotion effort and complement a sales force by extending reach and frequency.
When it comes to eDetailing and ePromotions, your content is as important as your intent.
We specialize in effectively leveraging your digital- and print-assets to create highly enhanced online programs for your target audience, including MOA- and KOL-videos, interactive charts and graphs, and patient case-studies.
Variety of options for your campaign…
- Virtual Details: self-service, Web-based, Adobe Flash/HTML modules, available 24/7
- Video Details: KOL-led interactive learning programs, peer-to-peer influence, live and archived
- Mobile Details: compatible with all PDA and smartphone platforms, direct and succinct
- Closed-Loop Marketing: detailing via tablet PCs, downloadable applications that are easily used by reps in the field, no expensive startup cost or lengthy implementation
Depth of experience at all life-cycle stages…
- Blockbusters: Nexium | AmbienCR | AllegraOS | Nasonex
- Launch Campaigns: Symlin | Apriso | SUMAVEL DosePro
- Patent Expiration: DynacircCR | Risperdal
- Orphan: H.P. Acthar Gel
- Medical Technology: ClosureFAST
- Diagnostics: Triage BMP
Let us help you manage your campaign!
Contact sales@lathian.com today for a demonstration and a quote.
