LATHIAN’s solution met our expectations to improve physician reach, optimize our database recruitment process, and do it all in rapid fashion.”
—Susan GarfieldReach your audience
Delivering your promotional messages effectively and efficiently is only part of our marketing mix, as we create a customized set of options to provide each targeted physician and HCP within your segments a more personalized and meaningful brand-experience.
Especially with direct marketing, first impressions count, but meaningful impressions last.
As part of our integrated multi-channel promotion campaigns, we will augment our physician email-outreach by mailing our trackable CDs with your content and our software, as well as calling your targets to invite them to view your programs. We capture all touchpoints and share them across our proprietary platform, as well as transfer data to your relationship management systems.
Telemarketing
LATHIAN’s multi-channel promotions include therapeutic area-specific teledetailing, as well as the telerecruiting of physicians and other healthcare professionals to participate in your programs. Combined with invitations sent via email, direct mail, and sales reps, our telemarketers help increase overall reach, response rates, and ROI.
