LATHIAN’s end-product is the best out there. The ease-of-use, superior quality of content, and its optimized recruitment process are all excellent. I give it a 10/10.”
—John CzekanskiOur Story
In 1999, while lingering in physician offices hoping to see doctors between their patient visits, biotech salesman Quang Pham saw a dire need for a new business model. His idea became the blueprint for MyDrugRep.com/LATHIAN, which quickly drew interest from venture capitalists to the tune of $14 million in investment. Over the years, LATHIAN became the innovator in the industry—the first to send physician-response data to SFA/CRM systems, and the first to produce Adobe Flash-based and KOL-video eDetailing programs. Today, LATHIAN is employee-owned and poised to lead the next decade of pharmaceutical marketing innovation.
