medicaleducation
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“Lathian’s end-product is the best out there. The ease-of-use, superior quality of content, and its optimized recruitment process are all excellent. I give it a 10/10.” —John CzekanskiPrincipal
JK Associates, Inc.
customer profile
A specialized pharmaceutical company that develops and markets products that focus on Attention Deficit Hyperactivity Disorder (ADHD)
situation
The customer needed to supplement the in-person training given to its 150-physician national speakers’ bureau. They needed to train an additional 300 regional speakers; however, a limited budget precluded them from holding another live training event. Consequently, the brand team evaluated other alternatives that would be less costly, but would still produce an interactive and enhanced learning experience for the physician audience. Lathian partnered with the customer’s medical communications supplier, utilizing Lathian’s integrated technology platform and video solution, to offer online training to 300 regional speakers.
solution
Lathian customized an online interactive training session that enabled the brand team to train the 300 speakers and push time-sensitive information, such as the latest clinical data and product information on ADHD, to the company’s key opinion leaders. This training was conducted within 70 days of starting and at a cost that was 80% less than repeating another on-site event.
Lathian utilized its eSpeakers Bureau solution by creating 4 separate training sessions, led by a nationally renowned expert on ADHD. Each session included interactive video, live polling, and a live Q&A session. The eSpeakers Bureau solution not only provided an innovative and interactive learning experience, but it was also an easy and convenient way for the physicians to participate from the comfort of their home or office.
results
The brand team maximized their budget by saving over $250,000. Lathian’s solution was a less expensive, more convenient, and more efficient way to promote brand messaging and communicate the latest ADHD clinical data and protocols to its speakers’ bureau. The eSpeakers Bureau solution provided both the brand team and the physician audience with a venue that enabled them to enjoy their experience and retain important information.
In addition, the online program allowed for a greater number of physicians to participate at their convenience. The integration of custom multimedia and interactive video formats enabled peer-to-peer discussion and allowed for real-time polling to be an integral part of the program.
In short, the key benefits were:
Substantial savings
- Delivered more for less—costs only 20% of on-site events
- Decreased logistical headaches
Convenience
- Provided time-challenged physicians an easy way to participate
- Increased attendance by creating anytime/anywhere access
Compliance
- Integrated approved content from Regulatory and Legal teams
- Increased control over training presentation
Published: 10.05.2006